保存工作 返回搜索结果 职责描述 职位概要 类似职位 Well-established global company with a strong reputation in Lifestyle & Spirits Growth and development opportunities 关于我们的客户 Global well-known Beverage & Spirits company, with established reputation as premium lifestyle. 职责描述 Develop and execute the CRM strategy to deepen consumer relationships and maximize lifetime value. Lead end-to-end CRMand loyalty campaigns tailored to high-value audiences. Collaborate with Brand and Digital teams to deliver seamless, personalized customer journeys. Leverage customer data and segmentation to optimize targeting, messaging, and ROI. Setup CDP and tools, ensuring in-class automation, analytics, and compliance. Analyze performance metrics, test new approaches, and refine strategies based on insights. Partner with agencies and internal stakeholders to align CRM efforts with broader brand and commercial goals. 理想的求职者 5+ years in CRM, loyalty marketing, or digital consumer engagement, preferably in luxury spirits, premium beverages, or lifestyle brands. Expertise in CRM platforms (CDP), analytics tools, and segmentation strategies. Strong analytical skills with the ability to translate data into actionable customer experiences. Creative thinker with a passion for premium brands and understanding of high-net-worth audiences. Excellent project management and cross-functional collaboration skills. 薪酬待遇 Opportunity to shape CRM for world-renowned spirits brands with rich heritage. Data-driven yet creative environment with a focus on innovation. Competitive salary, benefits, and career growth opportunities. 联系 Florence Wang 职位编号 JN-052025-6743889 联系电话 +86 21 6035 3690 职位概要 职位类别 市场营销 子类别 客户关系管理 (CRM) 行业 快速消费品(FMCG) 地区 上海 工作类型 全职 顾问名字 Florence Wang 顾问电话号码 +86 21 6035 3690 职位编号 JN-052025-6743889
