Marketing Manager- toB Marketing

Guangzhou 全职 RMB25,000 - RMB35,000 per month (RMB300,000 - RMB420,000 per year) View Job Description
* Orchestrate and supervise the product's launches and push growth within the APAC portfolio* Coordinate the communication with regional offices of licensed Brands, explore possible channels to enhance business development for assigned brands* Convey brand positioning and promotional messages to Sales team through comprehensive marketing mix, conduct training to distribution partners in the region
  • International company, toB business
  • Focus on personal care category

About Our Client

  • Our client is an international company with over 30 years of history;
  • To-B business;
  • Focus on premium personal care product.

Job Description

  • Orchestrate and supervise the product's launches and push growth within the APAC portfolio
  • Plan and ensure timely implementation of new products and collections, promotions and brand specific animations.
  • Co-create and take the ownership of seasonal campaign launch
  • Coordinate the communication with regional offices of licensed Brands, explore possible channels to enhance business development for assigned brands
  • Mobilise and work with other departments (HQ brand team, sales, communication, etc. ) with strong internal & external communication skills.
  • Convey brand positioning and promotional messages to Sales team through comprehensive marketing mix, conduct training to distribution partners in the region.
  • Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand
  • Organize and coordinate trade shows, work closely with agencies and organizers of exhibitions and fairs.
  • Manage brand owned social platforms
  • Define clear messages to present to management and accompany the teams in the preparation of meetings.
  • Sample management, gifting/seeding planning per key season or key accounts.

The Successful Applicant

  • At least Bachelor's degree holder in Business / Marketing or equivalent with at least 5 years of strong operational marketing experience in a similar capacity
  • Have a strong grasp of the commercial aspects of the beauty industry and the hospitality industry
  • Ability to multi-task and possess good analytical skills
  • A team player and good interpersonal skills, planning and organizing skills
  • Proactive and has strong passion for the job
  • Good spoken and written English and Chinese mandarin
  • Proficient in MS Office applications
  • Media/social agency experience is a plus

What's on Offer

  • International exposure, need to cover part of APAC marketing as well;
  • China business is stable and growing;
  • Open culture.
Contact
Claire T Tan
Quote job ref
JN-012024-6291580
Phone number
+86 20 2338 5761

Job summary

Function
Marketing
Specialisation
Marketing Communications
What is your area of specialisation?
Industrial / Manufacturing
Location
Guangzhou
Contract type
Permanent
Consultant name
Claire T Tan
Consultant phone
+86 20 2338 5761
Job Reference
JN-012024-6291580

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.

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