Save Job Back to Search Job Description Summary Similar Jobs Well-established global company with a strong reputation in Lifestyle & Spirits Growth and development opportunities About Our Client Global well-known Beverage & Spirits company, with established reputation as premium lifestyle. Job Description Develop and execute the CRM strategy to deepen consumer relationships and maximize lifetime value. Lead end-to-end CRMand loyalty campaigns tailored to high-value audiences. Collaborate with Brand and Digital teams to deliver seamless, personalized customer journeys. Leverage customer data and segmentation to optimize targeting, messaging, and ROI. Setup CDP and tools, ensuring in-class automation, analytics, and compliance. Analyze performance metrics, test new approaches, and refine strategies based on insights. Partner with agencies and internal stakeholders to align CRM efforts with broader brand and commercial goals. The Successful Applicant 5+ years in CRM, loyalty marketing, or digital consumer engagement, preferably in luxury spirits, premium beverages, or lifestyle brands. Expertise in CRM platforms (CDP), analytics tools, and segmentation strategies. Strong analytical skills with the ability to translate data into actionable customer experiences. Creative thinker with a passion for premium brands and understanding of high-net-worth audiences. Excellent project management and cross-functional collaboration skills. What's on Offer Opportunity to shape CRM for world-renowned spirits brands with rich heritage. Data-driven yet creative environment with a focus on innovation. Competitive salary, benefits, and career growth opportunities. Contact Florence Wang Quote job ref JN-052025-6743889 Phone number +86 21 6035 3690 Job summary Function Marketing Specialisation CRM What is your area of specialisation? FMCG (Fast Moving Consumer Goods) Location Shanghai Contract type Permanent Consultant name Florence Wang Consultant phone +86 21 6035 3690 Job Reference JN-052025-6743889
